What about Chinese cheese development and future
As a new track in the dairy industry, in addition to the layout of traditional dairy enterprises, capital is paying more and more attention to the cheese industry. Under the impetus of capital, cheese industry presents a momentum of rapid development.
Starting with children’s cheese, Mirco Lando has achieved a leap from zero to one. The penetration rate of Choco Lando children’s cheese has reached 50%.
The consumption of cheese has come to the tuyere, the emergence of new sharp brands at the same time, homogenization competition has become more intense. Li Bo, chairman of Huayuancapital, said that to build the core competitiveness of enterprises, we should start from our own resources and capabilities. “Independent innovation to make cheese with Chinese characteristics needs to rely on the research and development of core technologies, rather than just imitate the leading enterprises.”
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Cheese industry ushered in a big development, in the industry has formed a consensus. “We spent a lot of energy on systematic industry research and thought the space for cheese industry was unimaginable.” Fu Zhuyun, senior analyst of consumer industry of Source Feng Fund, said that consumer goods enterprises in the medium term and want to go further, need comprehensive ability and quality, mainly measured from the four dimensions of brand force, product force, channel force and team force.
Chinese cheese industry started late, there is a big gap compared with many international industry giants. Facing the huge market in the future, how to deal with the competition and achieve a breakthrough? It is worth thinking about by industry and enterprises.
Cheese is a product with very strong cultural attributes. In the future, only by subverting products and producing products suitable for Chinese consumers can the existing international competition pattern be broken.
“Cheese is very regional, so the cheese that Chinese people eat in the future must be suitable for the characteristics of Chinese food culture. “The Chinese Cheese stick is the first big product line to support the company’s entry into cheese, and the future may be from cheese, cheese food track simultaneously.” “Through the strategic cooperation with Mengniu, the company has received 3 billion yuan of capital,” said Chai Xiu, founder and CEO of Miokolanduo. “Now we have a strong army and a strong horse with sufficient food and grass. At the same time, in product research and development cost control and management is also relatively strict, the future will strengthen product innovation.”
Li bo believes that making cheese suitable for Chinese and Asians, and even some Westerners, is a category revolution that needs to rely on the research and development of core technologies. Being acceptable to a majority of Chinese people or a specific segment of the population is the most advantageous weapon for cheese companies and international giants to compete with, and is also the great value of investment.
Aided by capital, the cheese industry is growing fast. How to make better use of capital to make cheese industry bigger and stronger still has a long way to go.